What Independent Agency Leaders Can Learn from HubSpot’s INBOUND Conference
Subtitle: By Julie Furst Body: Running an agency today means juggling growth, technology, and people. At HubSpot’s INBOUND conference (my favorite marketing conference), I heard ideas that apply directly to independent insurance agencies. Below are a few of the big takeaways, explained in plain language, with concrete next steps you can try right away.Beacuse I can't shout this from the rooftop enough, I want to start with - NEVER put personally identifiable info into AI. Yours or your customers. Don't let this keep you from using the great tools though.1) Trust is the new tech stackTranslation: Your technology matters, AND people buy from those they trust.Inside your agency, culture…