Beyond the AI 2.0 Era: Why Change Management is the New Core Competency
Abstract: HubSpot INBOUND 2025: AI was everywhere. But the conversation has shifted from AI as a tool to AI as an agent. Body: By: Nick Johnson, Director of Technology at Big I NYI just came back from HubSpot INBOUND 2025, and like most major conferences this year, AI was everywhere. But this wasn’t the same conversation we were having in 2023 or even 2024. It wasn’t about writing blog posts with ChatGPT or generating quick marketing copy.The conversation has shifted from AI as a tool → to AI as an agent.And the bigger shift? From efficiency hacks → to redefining how systems themselves operate.From Efficiency to OptimizationFor…