On Our Mind: The Insurance Buyer of Today
By Jim Lombardo, CPCU, AAI, AIM, MBA, AVP of Learning & Development Millennials? … Gen Y?… Gen Z?…. I frankly get confused and often times don't know who goes into what category. Well I guess that is not true- I know that I am a full-blown Baby Boomer. That being said, I believe we all must become more familiar with the changing demographics, the changing demands, belongings, expectations and norms... and more specifically how does that affect the way we deliver insurance? It turns out that Millennials were responsible for all new vehicle sales growth in North America during the first quarter of 2018 according to…