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​The New York State Attorney General’s office is offering a new Business Guide to Website Privacy Controls​ to help businesses better protect consumers who visit their websites.

Attorney General Letitia James said in a news release that businesses do not always accurately describe to website visitors how their information is tracked and the privacy controls they employ. The new guide:

• Identifies common mistatkes businesses make.
• Describes steps they can take to identify and prevent issues.
• Provides information to help businesses comply with relevant state laws, including ensuring that the express or implied representations they make about tracking are truthful and not misleading. 
• ​Describes areas where businesses have had trouble and offers tips for avoiding issues.

The guide is available on the Attorney General’s website​.